The old marketplace for durable goods.
This is how it used to be. Mass media dictated trends and demand. Customers had power, but had to trust sales channels as advisors and authorities.
In this marketplace, you could try to push your brand through mass media. But the cost of making enough noise to be noticed was immense. You could push your offers through the supply chain. But in the end you were still at the mercy of the sales channels because they had power over the customers.