We are HelloSwe. We do strategic digital marketing and specialize in durable goods and complex services. We do wonders with old school knowledge and new technology.
The tricks in our bag include: • Brand and marketing strategy • Web development • Mobile apps
Cases are confidential and are provided upon request.
This is how it used to be. Mass media dictated trends and demand. Customers had power, but had to trust sales channels as advisors and authorities.
In this marketplace, you could try to push your brand through mass media. But the cost of making enough noise to be noticed was immense. You could push your offers through the supply chain. But in the end you were still at the mercy of the sales channels because they had power over the customers.
The Internet has changed the balance, putting the customer in control. The vast majority (80% or more) now start their purchase online, even when it ends in a physical store. The power of mass media is fading.
For you, it’s a chance to take control. Catch customers when they enter the market – those actively looking for your product online. Teach, preach and convert to a lead. If you can deliver both products and customers to your sales channel you will increase your influence, without creating channel conflicts. In fact, your sales channel will thank you for creating business.
When the car first came into our lives manufacturers put a horse head on the front and made up the word ‘horsepower’ to show performance. This is what a lot of people still do with the Internet. Harsh but true. They apply old ideas and truths to a new media. It’s completely human and we understand, but great potential is held back by stubbornness.
The time has come to drop the horse’s head. If you’re willing to do that we can show you a way to improve sales, lower customer acquisition costs and take control of your distribution. That’s surely an offer you can’t refuse.
In the modern world we are constantly bombarded with infor- mation. We ignore 99% of it without even thinking. And why shouldn’t we? Most of it is irrelevant.
The average durable good is purchased once or twice in a lifetime. Building a brand strong enough to be top-of-mind for those few times is – at best – ridiculously expensive.
For you, it’s a chance to take control. Catch customers when they enter the market – those actively looking for your product online. Teach, preach and convert to a lead. If you can deliver both products and customers to your sales channel you will increase your influence, without creating channel conflicts. In fact, your sales channel will thank you for creating business.
The search engine optimization industry is a jungle full of shady characters. People are right to be skeptical. It's like the IT industry before the bubble burst. And just like then, the underlying idea is still true and extremely powerful if you know how to use it.
Today, people do more than 3.5 billion searches on Google per day. That’s 3.5 billion active expressions of demand.
We type what we think – honest and uncensored. It’s the world’s largest ongoing market survey. It can show you the mindset of the customer in black and white, on any market and in any language.
We help you build a digital strategy based on facts instead of guesswork. We have the tools and skills to implement it into a website that’s great for customers and great for search engines. It’s one and the same. Your traffic will increase simply as a byproduct.
Marketing durable goods to a wide audience is spectacularly inefficient. Only very few people are receptive to your message at any one time. And you have no way to accurately measure, track and evaluate the results. Did the campaign work? If so, how?
A digital strategy lets you focus your money and efforts on the customers who are in the market for your product.
Whether you get organic or paid clicks, it’s a much cheaper way to get leads of higher quality. You can also measure the entire process
From the first click to the last, you’ll know when conversion is good or bad and where you lost the customer along the way. Most importantly, you’ll know exactly how many leads you have created and sent to your sales channel.
With the Internet we can solve one of the ancient riddles for durable goods businesses – the knowledge gap. You know everything about your product and industry. Your customer knows almost nothing. How do we educate the customer to understand the full value of your offer?
With good search engine analysis, that gap is easier to bridge. We can look at how, when and where people are searching for your product. Terminology, seasonality, trends, geography. Combined with old-school marketing experience we can build you a communications platform that pushes all the right buttons.
• Why, how and when are people searching for our product? • What traffic are we getting and what is our potential? • How is the competition doing? • What do we measure today and what should we measure? • How can we improve conversions in the short and long term? • How do we generate leads and how do we use them?
With the answers the real work can begin. Our method is not about quick fixes. The best results come with long-term work with measurability and continuity. We’re happy to do performance- based solutions.
We don’t want to waste your or our time by taking unconditional meetings. Send us a short summary of your situation. We’ll look into it and if we think we can do something great for you, we’ll make sure you know it.
